New Delhi, August 8: Zee entertainment Enterprises Ltd (ZEEL) on Thursday announced the launch of "clip art" & first interactive movie Hindi channel country, going on the air on August 18. In addition to screening films, it will engage the audience through various digital platforms.
Their first step towards interactive was the launch of instant film making contest--never & ing film that was developed on the experience of trading (EC), digital agency, which went live on 5 August.
It was launched to create prestarting buzz for "pictures", said & ZEEL marketing head Akash Chawla and added: "while people give their materials, machines for back-end content aggregation and the script completes."
The Web site was built in just five days, and others sent their material through Twitter and Facebook.
A step-by-step process, the competition saw people giving out names for the film, and then the story of writing and of over 1950 live feeds on Twitter. Already have closed four scenes from the film.
Sandip Maiti, CEO, Chief Creative Officer &, EU, said: "keeping the film at the heart of our ideas and interact live blogging the process of co-creation in record time, we felt we would probably deliver the most relevant experience for the audience."
He said the response to the website was encouraging, adding that the EC team delivered a staggering 30 per cent participation rate, causing the participation of representatives of more than 400 cities.
Maiti further explained that the user experience has been enhanced with the use of technology-front-end HTML5 and CSS3 is designed for mobile platforms in addition to desktop, built on a reliable server infrastructure.
"It was under the direction of Mobile design and most importantly, we cracked was simplicity. The result was pokacnulas'-the campaign has received 40 percent of traffic from mobile phones and has received more than 18000 fans and turned down ' GiveMovieNamesWithAND ' for more than six hours, "added Maiti.
Crowd-sourced the film will be released August 12 with the correct name.
Some of the movies that will be beamed on the channel include big ticket movies like ' Chennai express "," Besharam "and" Zanjeer "remake.
Speaking of the channel name, Bharat ranga, CCCO, ZEEL, said: "the ampersand in photography means ' udaan & ' (flight) and ' neev ' (the roots) and celebrates the duality of contemporary Indians.
He added that the channel catering to the masses, and it will be available on all platforms, DTH and cable. He watched in India first and later, they will take to foreign shores as well.
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